France-based WealthTech startup RockFi has raised €18 million in Series A funding to transform private banking by combining human expertise with digital tools. The round was led by global investor Partech, alongside returning backers Varsity — co-founded by former Société Générale Deputy CEO Didier Valet — and business angels, including Pennylane co-founders Arthur Waller and Félix Blossier.
RockFi’s hybrid model aims to fix the common frustrations faced by over six million French households holding assets above €100,000. Traditional private banking often lacks transparency, personalization, and accessibility. By blending seasoned private bankers with cutting-edge technology, RockFi delivers tailored wealth management services, covering banking, life insurance, and pension savings.
Fueling Growth Toward €1 Billion in Assets Under Management
This latest funding round comes less than a year after RockFi secured an initial €3 million seed round led by Varsity I, with participation from well-known tech investors like Antoine Freysz (Kerala), Quentin Nickmans (Hexa), and Alexandre Dalyac (Tractable). With total funding now at €21 million, RockFi is well-positioned to accelerate its ambitious expansion plans.
The fintech plans to double its engineering team and enhance its proprietary platform to deliver smarter monitoring, reporting, and investment insights. The company’s goal is clear — surpass €1 billion in assets under management by 2026.
Redefining Private Wealth Management for Modern Investors
Founded in 2023 by Pierre Marin, Marie Bedu, and Maxime Durand, alongside former private banking executives Stéphane Carles (SG Private Banking) and Vincent Pagny (HSBC Gestion Privée), RockFi is reimagining private wealth management in Europe.
The startup connects clients with independent bankers supported by a robust digital platform, offering a seamless, personalized experience. RockFi provides access to over 3,000 financial instruments, spanning all asset classes, with a strong focus on private equity. Its strategic partnerships with top-tier players like Morgan Stanley, BlackRock, and Goldman Sachs further strengthen its offering.
In March, RockFi launched its client app, providing real-time portfolio tracking and detailed performance reports. This level of transparency and control is rare in the traditional private banking space.
Growing Amid Shifting WealthTech Trends in Europe
Despite a sharp 71% drop in overall deal activity across Europe’s WealthTech sector in 2024, RockFi’s Series A stands out. The average deal value remains high at $19.9 million, underscoring investor confidence in standout players like RockFi.
“We’re breathing new life into private wealth management, empowering professionals and elevating client experiences. This funding allows us to scale faster, first across France and eventually throughout Europe,” said Pierre Marin, RockFi’s CEO and co-founder.
RockFi’s model is designed for a new generation of investors — entrepreneurs, executives, athletes, and artists — who value efficiency, transparency, and expert guidance. Its wealth engineering team offers dedicated advisory services covering taxation, estate planning, and investment strategies, while also integrating French and Luxembourg-based life insurance options for tax optimization.
Expanding Regional Presence with a Human Touch
Within a year of launching, RockFi has onboarded 500 clients and is growing monthly at a 25% rate. The company now boasts 50 employees, including 25 experienced private bankers, spread across six French cities — Paris, Lille, Bordeaux, Lyon, Annecy, and Toulon.
With fresh capital, RockFi plans to recruit 50 more private bankers in the coming year. The expansion will see a new office opening each month in key cities such as Nice, Cannes, Toulouse, Rennes, and Strasbourg. This move underscores their commitment to providing highly personalized support to regional investors and entrepreneurs.
Backed by Leading Investors Betting on the Future of WealthTech
RockFi’s rapid traction highlights growing demand for digital-first private banking services that still preserve the human element. Its hybrid approach appeals to high-net-worth clients seeking tailored advice backed by real-time insights and robust analytics.
“We’re proud to back RockFi as it scales its unique model. Their ability to merge technology with human expertise sets them apart in a sector ripe for disruption,” said Phillipe Collombel, General Partner at Partech.
Echoing the sentiment, Didier Valet from Varsity added, “Since day one, we’ve believed in RockFi’s mission to reshape wealth management. Their execution has been impressive, and we’re thrilled to continue supporting them as they expand.”
With its eyes set on becoming a European leader, RockFi is proving that the future of private banking lies in the perfect blend of digital innovation and human touch.
