The insurance industry is stuck in slow, outdated systems. Even after years of digital upgrades, many companies still rely on manual processes. This slows down operations, raises costs, and frustrates customers. MarvelX wants to fix that — with intelligent AI agents designed to speed things up and keep everything connected.
The startup has just raised $6 million in seed funding. EQT Ventures led the round, alongside notable angel investors like Jobi George (Elastic, Microsoft), Keith Grose (Coinbase, Plaid), and Mehdi Ghissassi (Google DeepMind). The new funding will help MarvelX grow its team, build new AI tools, and scale across Europe and beyond.
A Smarter Way to Manage Claims
At the core of MarvelX is ClaimOS MaX — a next-generation AI system that helps insurers process claims faster, detect fraud earlier, and stay compliant. Instead of relying on outdated workflows, ClaimOS MaX connects both legacy and modern systems. It turns scattered processes into smart, adaptive ones.
The system uses a mix of reinforcement learning and generative AI. This allows it to analyze documents, extract data, and respond to customers in real time. MarvelX’s agents even learn and improve over time. That means better decisions, fewer errors, and stronger regulatory compliance.
In early tests, the platform helped insurers cut claims processing costs by 40% and improve customer satisfaction by 25%. These results show how powerful agentic AI in insurance can be when applied in the right way.
Building the Backbone of Modern Insurance
MarvelX was founded by Ali el Hassouni, a PhD in AI and former Head of Data & AI at neobank bunq. There, he built a fraud detection tool that outperformed traditional systems by 2.5x. That same real-world experience now drives MarvelX’s mission: to be the intelligent infrastructure powering the future of insurance.
MarvelX’s team brings together alumni from DeepMind, Plaid, and bunq. They’ve worked in highly regulated industries and know how to make AI safe, smart, and scalable. Their goal is simple — help insurers act fast, stay compliant, and deliver better customer service.
ClaimOS MaX does just that. It handles claims from start to finish. It reviews documents, flags possible fraud, and sends real-time updates to customers. It even keeps a full audit trail so everything is transparent and ready for review.
By using agentic AI in insurance, MarvelX automates tasks that once needed entire teams. That means faster approvals, fewer mistakes, and lower operational costs.
Leading the Shift Toward Scalable Insurance AI
According to EQT Ventures partner Tom Mendoza, MarvelX is the kind of startup the industry needs. It combines deep AI expertise with a clear understanding of finance and regulation. “They’re building a vertical AI company in one of the most complex sectors,” he said.
Ali el Hassouni shared that MarvelX had over 150 investors interested, but EQT stood out. “Their long-term plan matched our vision. They’ve built in this space before, and they understand where the industry is headed,” he said.
Despite the buzz around generative AI, most insurers are still lagging behind. A recent survey found that 85% of executives see AI as game-changing — yet only 2% have deployed it at scale. MarvelX believes that’s because most systems aren’t built to support this kind of technology. They aim to change that.
MarvelX wants to be more than just a claims tool. It’s building a platform that connects data, decision-making, and automation — making AI useful across the entire insurance process. In doing so, it’s proving that agentic AI in insurance isn’t just a trend. It’s the future.
