Despite the rise of smartphones and contactless tech, paper business cards are still everywhere—just attend a few conferences and you’ll return home with a stack destined for the recycling bin. But Blinq, a Melbourne-based startup, is working hard to change that. And with a fresh $25 million in Series A funding, it’s doubling down on its mission to make paper business cards obsolete.
The round was led by Touring Capital and included returning investors Blackbird Ventures and Square Peg Capital. HubSpot Ventures also joined as a new backer.
Launched in 2017 as a side project, Blinq offers a digital business card platform built for today’s mobile-first world. At the core of its product is a sleek QR-code-powered interface that makes sharing contact details fast and frictionless. Initially popular among iPhone users, the app gained significant traction in late 2019 as Android devices caught up with native QR code support. Then came the pandemic, and with it a major shift: QR codes went mainstream.
That’s when Blinq’s growth really took off.
Today, the app is used by over 2.5 million people across the U.S., U.K., Canada, and Australia—including both individual users and employees from more than 500,000 companies. CEO and founder Jerrod Webb credits that expansion to the simplicity of the product and a shift toward more intentional, tech-driven in-person interactions.
What sets Blinq apart is its B2C2B model. Users can create multiple customizable digital cards for different use cases—personal branding, job hunting, networking, or client meetings. These cards can be shared using QR codes, NFCs, email signatures, short links, or even as Zoom backgrounds. Blinq also integrates with CRMs like Salesforce and HubSpot, streamlining lead capture and follow-up for businesses.
Around 80% of Blinq’s user base is in the U.S., and the team has grown from a small group in Melbourne to a 67-person workforce spread across Sydney, New York, San Francisco, and Melbourne. This expansion is supporting the startup’s product development and aggressive go-to-market strategy.
Webb says Blinq’s viral nature fuels its growth. Each time someone uses a Blinq card, it introduces the platform to a new person. Active users tend to increase their usage over time, which helps the company maintain low customer acquisition costs. For business customers, the platform follows a per-seat pricing model, allowing usage to grow organically across teams.
The market for digital business cards is heating up. Blinq faces competition from startups like Popl, Mobilo, Wave, and even website-building platforms like Wix. It also competes indirectly with LinkedIn, Linktree, and other networking tools.
Still, Webb sees Blinq as the better option for forging deeper, more meaningful relationships. It’s not just about swapping contact info—it’s about creating lasting connections. And that’s exactly where Blinq wants to shine.
“Digital business cards are just the beginning,” Webb said. “When you’re the tool someone uses to make a first impression, you earn the right to be part of the entire relationship journey. We’re building tools that help users turn those moments into real business momentum.”
With this new funding, Blinq plans to expand into more markets, strengthen its enterprise offerings, and continue evolving how people connect in an increasingly digital-first world.
